Dec 2, 2025
Samsung unveils first multi-folding phone as competition set to heat up
The launch of the Galaxy Z TriFold marks Samsung's bid to reinforce its footing in a segment where Chinese rivals have been gaining ground, even as analysts say the high price and production challenges mean foldable devices are likely to remain a niche category for now. The model, priced at about 3.59 million won ($2,440.17), unfolds into a 253.1 millimetre (10-inch) display, using three panels and it is nearly 25% larger than Samsung's latest foldable Galaxy Z Fold 7 model. "I believe the foldable market will continue to grow, and the TriFold in particular could act as a catalyst that drives more explosive growth in key parts of the segment," said Alex Lim, Samsung Electronics Executive Vice President and head of the Korea Sales Marketing Office.
The launch of the Galaxy Z TriFold marks Samsung's bid to reinforce its footing in a segment where Chinese rivals have been gaining ground, even as analysts say the high price and production challenges mean foldable devices are likely to remain a niche category for now. The model, priced at about 3.59 million won ($2,440.17), unfolds into a 253.1 millimetre (10-inch) display, using three panels and it is nearly 25% larger than Samsung's latest foldable Galaxy Z Fold 7 model. "I believe the foldable market will continue to grow, and the TriFold in particular could act as a catalyst that drives more explosive growth in key parts of the segment," said Alex Lim, Samsung Electronics Executive Vice President and head of the Korea Sales Marketing Office.
